Let's change the game for working parents.

It's time for us to recognize that parenting develops career critical skills.

It's time for us to support working parents.


Meet Amy

“I’ve spent the past twenty years looking at culture through the lens of parenthood. Modern leaders, and society as a whole, need the skills parenthood unlocks.

It’s time we see and treat parents as assets and not liabilities in our workplaces.”

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Looks like a book.

More like the seed of a movement in disguise.

Why Tending?

The story of Amy’s raw and vulnerable quest to understand modern parenthood brings her into intimate conversations with hundreds of parents, scientists, employee activists, business leaders, and other innovators who are all working to build a better future for working parents.

Resources & News


Tending the podcast pilot

Tending is a podcast series pilot about the complex intersection between work and parenthood in the US. The pilot is hosted by Amy Henderson, CEO of TendLab, and executive produced by Ahri Golden.

Fam Tech

‘FamTech’ Founders Come Together To Care For Families During COVID-19 Crisis, Forbes

The Fam Tech Founders Collaborative timely work to support families during the COVID-19 crisis was recently featured in Forbes.

the book

Why I wrote Tending

I wrote ‘Tending: Parenthood and the Future of Work,’ to heal myself. The book chronicles my own deeply personal quest to understand motherhood, and parenthood more broadly, in our modern times. I needed to give voice to my own experiences because I feared what would happen if I remained silent.

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This is your movement, too. Can we count on you?